Did you know that Walmart is America’s biggest toy store? I didn’t either, until we made this campaign! To show that Walmart knows toys better than anyone (besides kids, of course), we hyped Walmart’s toy selection using the kind of kidspeak that real kids use to talk about why they love their favorite toys. So Walmart isn’t just America’s Best Toy Shop. It’s also America’s Fuzziest Toy Shop, America’s Slimiest Toy Shop, America’s Zoomiest Toy Shop….you get the idea.