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JONATHAN BELLINGER

Creative Director | Copywriter

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“Is pooping the next tech frontier?” —CNET

We made a toilet paper company the most talked-about brand at the world’s biggest tech show.

How? By inventing something that the tech world never knew it couldn’t live without: a robot designed to bring you a fresh roll of toilet paper when you’re stranded on the toilet, mid-go.

We took CES by storm, won best in show, and the tech world will never look at toilet paper the same way again.

ONE SHOW 2020 │ INNOVATION │ FINALIST
ONE SHOW 2020 │ EXPERIENTIAL │ SHORTLIST
ONE SHOW 2020 │ EXPERIENTIAL - INSTALLATIONS │ SHORTLIST
ONE SHOW 2020 │ PR │ SHORTLIST
ONE SHOW 2020 │ OOH - EXPERIENTIAL │ SHORTLIST
ONE SHOW 2020 │ IP & PRODUCTS │ SHORTLIST
GEEKSPIN │ BEST OF CES 2020
ADAGE │ EDITOR’S PICK

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Despite spending nothing on media, Rollbot was the talk of CES, exceeding all goals, with nearly every major media outlet covering Charmin.

3.8 Billion impressions
2,144 News outlets
$0.00 No media spent
99% Positive sentiment
Global News across 6 continents

CNET COVERED ROLLBOT 7 TIMES

CNET COVERED ROLLBOT 7 TIMES

COLBERT COVERED ROLLBOT ALL WEEK LOING

COLBERT COVERED ROLLBOT ALL WEEK LOING

THE MORNING TOPIC WITH KELLY & RYAN

THE MORNING TOPIC WITH KELLY & RYAN

Amazon and Apple reached out to express interest in mass-producing Rollbot.

Amazon and Apple reached out to express interest in mass-producing Rollbot.

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