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JONATHAN BELLINGER

Creative Director | Copywriter

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This campaign launched the biggest, most powerful Tide Pod ever made. Power Pods are so big, they can one-up even the toughest stains.

But can they one-up all the stains created when siblings try to one-up each other? This campaign attempted to find out.

Fun story, I got food poisoning the night before this shoot, but still showed up on set at 6am. Because I am a go-getter. A go-getter who definitely complained about getting food poisoning the entire day, to anyone who would listen.

Pro-tip: don’t order octopus in Mexico City.

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